Volume 18
25 Years of CoolBrands®
Since 2001, CoolBrands has documented the brands that have shaped British culture, edition by edition. Seventeen volumes have been published in that time.
Volume 18 marks the 25th anniversary with a dedicated section: 25 Years of CoolBrands.
Read together, those volumes tell the story of modern British life. Cool is hard to earn and harder to keep. Sitting alongside the 2026/27 cohort, these Original Icons are proof that influence can last.
The section is by invitation only.Eligibility does not guarantee an invitation.
The archive
Selected brands profiled within the CoolBrands books.
Brands cannot apply, nominate themselves or pay to be considered.
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