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CoolBrands UK · 25 years

What’s changed at CoolBrands

Four short reads on how CoolBrands has been rebuilt for its 25th year. Shorter than any award entry form. A new one every fortnight.

Issue 1 of 4 25 years old. Still impossible to enter. CoolBrands is 25. New Chair, new Panel, written rules on conflicts and public proof. Still impossible to enter. Issue 2 of 4 · arrives Tuesday 27 October Nobody applies. Here’s how it works. Issue 3 of 4 · arrives Tuesday 10 November “We’re a cool brand.” Bold claim. Fake news? Let’s check. Issue 4 of 4 · arrives Tuesday 24 November The trophy cabinet isn’t cool